Websetters – 6 Tricks They Don’t Teach you in Webdesign Classes

Part of being a good web designer is continuing to learn over the years and adding to your list of abilities. The designs that worked yesterday will feel dated today. Each year, different trends and tools emerge. It’s important to stay updated on your skills and to continue to develop even after you graduate from school.

Source: https://visual.ly/community/Infographics/business/websetters-6-tricks-they-dont-teach-you-webdesign-classes

Websetters - 4 Types of Call To Actions That Drive The Most Conversions

There are many factors that come into play when you’re creating a CTA button for your website. Not only does the wording need to be perfect, but the colour and shape of the button can also have an impact on your conversion rates. Take the time to think through which of these elements works best for the visitors who come to your site.

Source: https://visual.ly/community/Infographics/business/websetters-4-types-call-actions-drive-most-conversions

Websetters Work Process

When clients need a branding, a website or a social media strategy, it requires a clear design process. A client who understands the basics of this process will appreciate what happens at each step.

Source: https://visual.ly/community/Infographics/business/websetters-work-process

4 Tips for Beginner Level Web Designers

While you might need a company such as ours to do the design for you, you might be able to get away with putting together your own website if your needs aren’t that large.

Source: https://visual.ly/community/Infographics/business/4-tips-beginner-level-web-designers

4 Tips for Improving your Web Development Skills

The simple truth is that the basics never change and therefore it’s better to pay more attention to the underlying architecture rather than focus on mastering the latest new feature to come out in a particular language.

Source: https://visual.ly/community/Infographics/business/4-tips-improving-your-web-development-skills

Websetters - 5 Killer Web Design Tips

Websetters shares the key to great web design is really very simple: you’ve got to understand the universal rules of good design and follow them, all the time.

Source: https://visual.ly/community/Infographics/other/websetters-5-killer-web-design-tips

5 Freshly Brewed Conversion Rate Optimization Tips For 2017

Gaining qualified traffic to your website is only half the journey. The other half deals with the conversion of traffic into paying customers – to yield revenue.

In recent years, Conversion Rate Optimization (CRO) has gained even more popularity across various online industries. Probability, it’s going to be the most prominent leverage point for any business, in 2017.

However, driving conversions seems a little difficult and daunting task.

The reason behind – Ever-increasing competition on the web that made it challenging for marketers to succeed in their conversion dreams.


This has made imperative for marketers to look out for eminent conversion rate optimization strategies.

Some Important Facts

Given its significance, conversion rate optimization or CRO is a jet-fuel to drive the present-time marketing machine, yielding optimal revenue.

A survey from Venture Beat incorporating 2,938 marketers shows that conversion rate optimization remains a recommended practice for any business vertical aspiring success and growth.


Below is the list of excerpts introduced from the survey:

From the findings of Venture Beat study, it’s easy to comprehend – why marketers are so fixated with conversion rate optimization? And why companies opt to spend a significant opulence on conversion rate optimization. But, conversion rate optimization – is easier to say than done.

You might doubt? Read the following statistics:

Many websites acquire enormous traffic – but, almost every website in the world lag behind the conversion.
Most of the businesses encompass conversion rate ranges from just 1 to 3%.
A lot of companies spend about $92 to acquire customers but pay out only $1 to convert them into paying customers.
About 22% of businesses seems to be satisfied with their conversion rates all across the globe.
Approximately 85% of marketers decided to focus more conversion rate optimization in 2016.
Hopefully, you believe conversion rate optimization remains a big challenge for most marketers. But the big question here is – how can you shape your optimization strategies to remain ahead of your competition?
Just relax, we’ve got you covered!


Here, we present some best conversion rate optimization practices, helping you to maximize your conversion rate in 2017.

Attractive Words and Phrases

Content matter. Visitors take few seconds to make a decision about your brand. These few second creates a difference between exit and conversion.

If your website reflecting meaningless and sometimes awfully negative words throughout – you probably kiss any chance of sales goodbye.

Generally, visitors scan whatever they read. A lot of studies found – the most subtle of variations in the text have a massive impact on psychological behavior. If positively-focused, they result in enhanced conversion rates.

On the other hand if you include vague, “scammy,” dull, and/or pessimistic words or phrases in your sales pitch they possibly put an end to your conversion — replace them immediately.

Words and Phrases like:
Submit (to what???)
Learn More (“Discover”)
Synergy (cringe!)
Spam (negative signals)
Best of Breed (bigger cringe!)
Click Here (be descriptive instead)
Save Time & Money (not exactly a unique sales proposition)
No Hidden Fees (now I believe there are!)
We (make your sales copy about them — use “You”)

Your (in CTAs, use “My”)

Static Banner Design

A lot of studies are against banner sliders. These kind of website additions are among the worst conversion-killers around!

Hence, a static banner design is an ideal choice. Whereas, if you include too many excerpts in your organization that is necessary to display – integrate dynamic personalization to aid continuity and image, including CTA, elaborating your product or services for which your visitors have arrived.

In a very skillful way, you can present variations of pages for each campaign purposes – as similar to display different landing pages for traffic from ads. Use unique URLs for each marketing campaign while ensuring canonical tags to avoid duplication of content.


Also, there is variously paid conversion rate optimization tools that personalize banners on the basis of visitor’s behavior and how they arrived.

Refer to the above slider: only 2 percent of the audience saw the original sliding version. Whereas, a whopping 43 percent of audience clicked through on the personalized version! Making It

Easy to Purchase

The major focus of a website offers an unbroken experience for visitors so that –

They enjoy visiting your website
They buy from your website
This means eliminating barriers and distractions that conflict with the above points. No doubt, the internet is filled to the brim with websites, but very few offer such experiences.

Some examples of painful obstacles are:

Annoying ads
Intrusive pop-ups
Irrelevant content
Compelling visitors to register and confirm details before purchasing
Not using cookies to remember their details
Redirecting visitors to the beginning of a blank transaction form if they make an error
Forcing CAPTCHA (and asking if they are human, to really make them love you)
Making them click through 10 unnecessary pages before arriving at their destination
Dysfunctional search bars
Omission of common payment platforms
Unclear call-to-action
Multi-colored CTAs

Incorrect implementation of translated pages

Clear Call to Action

Most of the business owners believe that their website is brilliant, entirely because it’s theirs and the layout influence them. But, it’s not perfect until your users prove it’s a good website, taking the desired action.

Being said that 9 out of every 10 visitors don`t visit a website to approve its design perfection. Not even, they make a purchase decision on the basis of designs. It`s your job to convince them through a website which is designed to convert traffic into sales.

This probably can be done by developing a clear CTA that made visitors take action instantly once they land on your website. It could be anything – buying a product, hiring your services, inquiring for additional info through a form, or subscribing to your newsletter — to name a few.


As shown below – If you are using 101 different colored buttons for visitors to take 101 diverse actions, none of them are going to work. Visitor ends up taking any action at all.

No Trust Signals

In today’s world of hacking, scams, and fakery, trust is increasingly prominent. Users are more aware and smart than ever before. Before targeting your audience, ensure your visitors trust your website.


If your website doesn’t portray trust, probably your sales are going to suffer. In order to circumvent this scenario, it’s significantly important to comprehend tricks that make a reliable website.

One of the major trust signals is – SSL certificate. With its higher-level version available, you can easily proceed through a stringent validation process, earning the green bar and padlock – you might have seen on all reputable e-commerce sites. Although it’s not only for an e-commerce store, you can also buy an SSL for your brand.

Recently, Google has also made modifications to its process – Chrome browser labels non-HTTPs sites that transmit passwords and/or ask for credit card details.

Another massive indicator of trust comes with social proofing, including:

Testimonials (especially videos)
Case studies
Partner + client logos
Press coverage
Years served
Social Media profiles + comments
Awards
Revenue
Total customers
Customer feedback stats

In addition to the above, Nielsen report also shows the most significant form of advertising – recommendations from friends and family.

Word of mouth is also a powerful tool for marketing. As per the stats, 83 percent of consumers from 60 countries trust more on recommendations as compared to other modes of advertising.

Therefore, it’s significant to gain the complete trust of your visitors, clients, and/or customers at every touch point throughout the buyer journey.


Use security signals and social proof in your website to drastically improve conversion optimization tips to boost your conversion rates.

After reading the above 5 tips, you can use to convert a greater number of customers in 2017. So which of these tips did you find the most valuable?

How to Create a Digital Marketing Strategy for Small Business

Digital Marketing is a very broad term that includes website design, social media, online advertising, email advertising, SEO and more. Have a look on how you can create the digital marketing strategy for your own business.

Source: https://websettersblog.wordpress.com/2017/05/10/how-to-create-a-digital-marketing-strategy-for-small-business/

Simple, yet Effective Digital Marketing Strategies for Small Business

Digital marketing is an extensive term that includes – website design, social media, online advertising, email advertising, SEO and more. Perhaps, the term seems to be confusing for small business owners, who are simply looking to attract more eyeballs on their site. 

Because their day-to-day business activities keep them too busy in running their operations. In an effort to avail small businesses such as a small consulting business, run a local consignment shop, or opened a cafe, we have put together an ample number of ways to attract business without breaking the bank. 

Here are some simple, yet effective digital marketing ideas to market your business.

Search Engine Marketing
Search engine marketing is one of the important digital marketing strategy framework that you put into your business to increase returns. There are two major components of Search Engine Marketing – SEO (Search engine optimization) and PSA (Paid Search Advertising).
In simple words, search engine optimization can help you get more organic visits from search engines for free. On the other hand, PSA can get you visits from search traffic, but the difference is – you will have to pay for it.

Your Goal With SEM
To drag more visits from search engines, either it is from organic search or through carefully designed and targeted PPC campaigns.

Method
In order to get more visits from search engines, make sure that your website is optimized for search. Some important things such as page titles, descriptions, web page speed, Google authorship, design and structure, incoming links, content freshness, ALT text for images and much more are essential.

Local Search Marketing
As we are talking about small businesses, therefore it is important to have local SEO listed as a separate strategy. Local SEO is a must for businesses like a doctor or a florist, a mechanic or retailer that have a physical address. This helps them in finding more consumers online. 
Tour goal with local SEO
The target is to get higher ranking for searches related to your area. Whenever people search for long tail keywords with the addition of a location in the query (for example “Criminal lawyers in California”) your website needs to be listed in the top positions.

Methods
Well, there is no forthright answer because it depends on the type of SEO practices that you follow, ensuring that Google will not penalize you for trying to cheat on their algorithm and optimize your website for local SEO.

Content Marketing
Content marketing is considered as the foundation of this strategy. Publishing high-quality, feasibility, and useful content is not an option anymore, it’s essential. In case, you want to be perceived as a company with in-depth knowledge and expertise of your industry, you need a high-quality content that can benefit your potential readers. 

For creating such content, considering the following:
1. Target High Search Volume Keywords
Find long tail keywords that helps in enhancing your ranking.

2. Avoid underdone or outdated content
Google is more likes to deliver the most accurate, up-to-date results in search results. Therefore, if a topic related to your niche has been covered but not recently, that will skips the opportunity to rank well in search. 

3. Target topics that resonate
You need to create content that avails in broadening your brand reach, not just search results. Therefore, it is important to pay attention to topics and content types that people are seeking for. Content that resonates can help you get a lot of social shares and more backlinks. 

Goal with content marketing
To create a source of information for reads and try to convince readers to become customers or execute a call-to-action, i.e. register to a newsletter, follow on social media, vote in a poll etc.

Methods
Whether it is an article, a video, a table or an image, make sure that the content will benefit your readers or customers. Avoid creating and publishing, irrelevant content.

Social Media Marketing
Social media marketing is also an effective digital marketing strategy for your business. All you have to do is manage great content and spread the word out. The best way to do that is through a well-designed social media marketing strategy.

Goal with Social Media Marketing
Your Social Media Campaigns Should Serve Two Purposes.
1. To increase targeted followers, so that your content and brand gets attention as much as it is possible
2. To get visitors from social channels that eventually get converted into customers.

Method

By creating an excellent presence in all major social channels such as Facebook, Google+, twitter, Pinterest, sharing useful related content and engaging with people interested in your website, products or brand.

The most important feature of social media is to practice it to strengthen your customer base to make repeat sales.

Source: https://websettersblog.wordpress.com/2017/05/03/infographic-how-long-tail-keywords-can-boost-your-website-conversion/

[Infographic] What Works Best in Digital Marketing in 2017

Have a look on how digital marketing in 2017 works for businesses. Websetters recommends these three pillars to help you plan, manage and optimize Digital Channels.

Source: http://visual.ly/what-works-best-digital-marketing-2017

Digital Marketing Strategies! To Drive Business Growth

In this high-tech era, businesses are doing everything they can to keep their market value up. Bricks-and-mortar businesses are transforming their business models to an online one, even beefing up existing marketing efforts with latest Digital Marketing strategies – in order to capture a growing and lucrative online marketplace.

The process of attracting target audience online will spell the difference between successful thriving business and a failed one. Even if you receive tons of daily traffic to your website, they would not amount to anything unless they get converted to leads or sales. In this digitally advanced age, where business and commerce are heading to, Digital Marketing tools and techniques offer companies the chance to compete at the highest level and increase business growth.

Underneath, we will be exploring latest Digital Marketing strategies that help in generating greater online sales by keeping your brand visible and in the center of social media channels.

The Online Playing Field
The bygone era when business persons welcome the notion that Digital Marketing is for the hype of multinationals and large firms that have sufficient resources required to mount an online marketing campaign. Digital Marketing has actually leveled the playing field, providing small businesses the chance to contest against multinational brands and attract targeted traffic.

In addition, Digital Marketing allows small corporations to perform sales and marketing processes that were previously available only to large corporations. Incorporating with digital technology, small businesses can engage effectively with multiple customers, even to customers from any parts of the world.

Cost-Effective Than Traditional Marketing
For a business that has fewer resources and even capitalization, can take advantage of Digital Marketing to get a better and much more cost-effective marketing channel that deliver results.

A report from Gartner’s Digital Marketing concludes that up to 40% of respondents claimed while getting considerable savings by using Digital Marketing approaches for the promotion of products and services. In addition to Gartner survey, concluding that 28% of business owners will swing marketing budget allocations from traditional media channels into digital online marketing tools and techniques.

Well, HubSpot confirms by confirming in the chart below that elaborates how digital marketers get better Cost-Per-Lead (CPL) compared to traditional marketing channels.

Better ROI of Your Marketing Investments
For better revenues and better branding, Digital Marketing offers a better Return on Investments (ROI) than traditional media and marketing channels. On the other side, when it comes to traditional media, the cost occurs is exorbitant for startups and other business enterprises with low budget to leverage on. Also, the results received are somewhat vague and difficult to measure.

At the same side of the coin, Digital strategies can be easily tracked and monitored with immediately realized and measured as soon as targeted audiences provide contact information, subscribe to the newsletter or make a purchase. Basically, Digital Marketing aims to generate a stable flow of targeted traffic that converts into sales and leads in order to improve business ROI.

Builds Brand Reputation
The power of digital marketing not only lies in its ability for attracting traffic but the types of audiences for your content that make them aware of your brand, products, and services. A positive brand reputation builds loyalty and increases customer confidence in your brand and product, ultimately driving sales and bottom-line growth.

In the hustle and bustle of normal business operations, delivering your customers with superior customer service and a memorable experience can help you develop a better relationship with your audience. In addition, satisfied customers are more open to additional sales messages and are likely to refer others of your business.

An Incredible Morning Ride By Websetters Riders.

Earns Audience Trust
Nielsen Global Online Consumer Survey involved that 90% of respondents claimed that they trust information/content about a particular brand, product or service if the data comes from people they know.

Digital Marketing walks on the latest online trends that target more on social media signals, resulting from direct and more personalized communication between a brand or business and their targeted audiences.

The use of social media signals, social proof and testimonials from existing consumers help other to trust on products or services offered by a particular brand or business. The reliable these social signals are, the more the trust rate it can generate from targeted audiences – most of which can be potential customers.

The Takeaway

All of above tips are perfectly suitable for starting your journey on social media platforms, but in order to take your business growth to another level, we`ve got you covered!

Source: https://websettersblog.wordpress.com/2017/04/04/digital-marketing-strategies-to-drive-business-growth